Charlebois: Hey vegans, provocative advertising about dairy will only polarize people

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By Sylvain Charlebois, Ottawa Citizen, July 16, 2019

Vegan groups are using billboards these days in the Atlantic region to denounce dairy-farming practices, and telling consumers that “dairy is scary.” Some of these ads show a picture of a young calf, saying that someone “took its mom, its milk, then its life.” All this is to encourage people to switch to a plant-based diet.

These billboards have attracted some attention, and based on some reports, they are about to spread across the country. Consumers here have not seen such ads in a few years, but it’s hard to imagine how they won’t fuel the divide between anti-meat advocates and barbecue enthusiasts, especially at this time of year.

https://ottawacitizen.com/opinion/columnists/charlebois-hey-vegans-provocative-advertising-about-dairy-will-only-polarize-people