Charlebois: Hey vegans, provocative advertising about dairy will only polarize people

By Sylvain Charlebois, Ottawa Citizen, July 16, 2019

Vegan groups are using billboards these days in the Atlantic region to denounce dairy-farming practices, and telling consumers that “dairy is scary.” Some of these ads show a picture of a young calf, saying that someone “took its mom, its milk, then its life.” All this is to encourage people to switch to a plant-based diet.

These billboards have attracted some attention, and based on some reports, they are about to spread across the country. Consumers here have not seen such ads in a few years, but it’s hard to imagine how they won’t fuel the divide between anti-meat advocates and barbecue enthusiasts, especially at this time of year.

Connect with us