‘Fast Fashion’: environmental impacts and what you can do as a consumer

By Amy Chyan, Global News, December 20, 2018

Our closets are getting fuller and fuller, but we’re throwing out clothes at a faster rate too.

The biggest culprit is fast fashion, combined with our addiction to consume.

READ MORE: This is why sustainable fashion matters

“We’ve just got into the cycle of excessive availability at really low prices,” said Kate Black, author of Magnifeco: Your Head-to-Toe Guide to Ethical Fashion and Non-Toxic Beauty.

“Fast fashion” is the trendy clothing dropping in stores and online that are coming to us cheaper, faster and sooner than ever before. Instead of following seasons, the business model for brands is to play a volume game and throw products into stores to see what will take off.


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