As number of pedestrians hit by cars rises, SAAQ launches awareness campaign

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By CBC News, October 8, 2018

Quebec's automobile insurance board (SAAQ) is launching a new awareness campaign aimed at showing the public just how vulnerable the human body is to injury or death when hit by motor vehicles.

The campaign comes at a time when the number of pedestrians hit by motor vehicles continues to rise across the province.

Seven pedestrians are hit every day in the province, says the SAAQ. In 2017, nearly 2,700 pedestrians were hit — 69 fatally.