LRT PR campaign gives city more than a year to educate transit users

By CFRA News, April 19, 2017

The city has launched its $1-million promotional ad campaign to get transit users prepared for the arrival of Light Rail Transit in 2018.

The "Ready for Rail" campaign was presented to members of the Transit commission Wednesday.The goal is to teach riders how their journey will change when the Confederation Line opens next year.

About one-third of the cost is going to consultants who worked on the program, while the remaining two-thirds is being spent on promotional materials such as signs and pamphlets.

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