Bike campaign hits some bumps
Ottawa Citizen

By Elizabeth Payne, Ottawa Citizen, April 21, 2015

Monday after what was supposed to be a feel-good campaign by Windmill Development, the company behind the redevelopment of the former Domtar lands, hit some bumps, including running afoul of city bylaws. The bikes began popping up this month as part of a contest. People were asked to take a selfie with one of the bikes and post it under #zibibike, after Zibi, the name of the planned development on Albert and Chaudière islands and the Gatineau shore. Windmill planned to donate $1 for every post to Causeway, an Ottawa organization that hires marginalized people to refurbish bikes, among other things. It also plans to give away an $850 bike to one of the participants. via Bike campaign hits some bumps | Ottawa Citizen.

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